Local SEO

generate Local leads and increase your revenue with our local SEO package

engage audiences Near you with increased Local SEO Presence

Learn About Our Local SEO Strategy

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Be Found Locally

Local SEO packages are essential for all size business, no matter if you’re a nationwide company that wants to target multiple areas or an SME who is looking to reach out to the community. Whatever your business, implementing a local SEO strategy will help your business be identified in and target key business locations.

Implementing a local SEO packages for small, local businesses, however, should be a top priority. As a small business, getting your name out there can be one of the hardest things to achieve. 

However, if local SEO is incorporated into your business, it can make it a whole lot easier. SEO can raise brand awareness, increase footfall to your premises and increase your credibility.

A Local SEO package from SEO Northern Ireland will help your business to become more visible on search engines such as Google and Bing. Which will see an increase in footfall and exposure for your business. 

SEO is an organic strategy with long-lasting results. Not only that, but by using SEO instead of paid ads, you are creating a lasting impression. Paid ads generate a lower return on investment than SEO and aren’t even as effective at getting clicks! SEO is 5.6 times more effective than paid ads.

Making A Difference

How Local SEO Makes A Difference For Your Brand

Google My Business (GMB) is, as the name suggests, your business profile on Google, it was previously known as Google Local, and for a time, even Google+ Local.

It feeds information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business, as below.

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This is what’s known as the Knowledge Panel. Your GMB profile can include a host of information submitted by yourself, such as services you offer, contact details, business description, category, and opening times but it’s important to note that features such as GMB attributes, GMB Q&As, and Google Reviews are almost entirely generated by consumers, ideally with experience of your business.

A big part of local SEO is making your GMB profile as up-to-date and accurate as possible, so that it has a higher chance of appearing in the local pack, and trustworthy, attractive and appealing enough to warrant a clickthrough. Although it’s incredibly powerful, Google My Business is just one example of what’s known as a ‘citation’.

A citation is any place your business’ NAPW (Name, Address, Phone number, Website URL) information appears together online, typically in an online directory or business listings website.

These are particularly important to get in place for local SEO, as if you don’t appear in the places people are looking for businesses like yours, you’re likely to get overtaken by the competitors that do.

There are two types of citation: unstructured and structured. Structured citations typically appear in business listings and come from form fields being filled in when the listing is claimed. Below we’ve highlighted in pink the structured citation for a Yell listing.

dominoes-citation-yell

Unstructured citations are more likely to be the result of press and social media, wherein your NAPW information is visible and connected on a web page (perhaps throughout a local news piece about the business), but not in a structured format.

Getting citations for your local business isn’t just important, it’s widely known as ‘table stakes’ in local search optimisation, as in ‘if you don’t get citations, you can’t play the game’. While it’s key to make this a foundational aspect of your local SEO strategy, by building citations in the most relevant websites, research shows that if they’re not regularly updated and cleaned up, there can be serious consequences.

DID YOU KNOW? 68% of consumers say they would stop using a local business if they found incorrect information in local directories.

There are a number of crucial elements for Local SEO that most developers and designers overlook when building a website for a local or even national business. We work with you and your developer to optimise for local business.

These involve 

1.Optimising Your Home Page

Your site’s homepage should very clearly state who you are, where you’re located and what you do (the NAPW). We should make it easy for Google to understand these elements of your business. Your page title tag, header tag and meta description should clearly state this information.

2. Optimise Your Title Tags

If you’re focusing on optimising for local SEO, your page title tags should include the name of the city that you want to be focused on. Optimise your page title tags to include the name of the city and the product or service you offer. This will help to not only tell search engines “this is where you can find me” but it also clearly states “and this is what I do in this location.” 

3. Create A Page For Every Product, Service & Location

Stop trying to consolidate, it’s not helpful for SEO, and it’s not helpful for local SEO. In order to apply product/service schema to each of your individual product/service offerings, they have to have their own page.

4. Use Schema Markup

At the very least, you should apply local business schema, or structured data markup to every web page to optimise your website for local SEO. It’s near impossible to get into the infamous Google Local Pack without this.

Types of Local SEO

10 Types of Local SEO Content We Help You Create

Once you have completed your local keyword research, we will work with you to develop a content strategy that centres on local SEO so that your local SEO rankings improve. We’ve pulled together 10 types of local SEO content that we believe you should focus on: 

  1. Area-specific pages

     – All of your Call To Actions (CTRs) should lead to specific landing pages. If you have more than one physical location, then you need pages for each area. For example, suppose you have two computer service repair shops, one in Coleraine, and one in Belfast. In that case, you should have two different service pages that lead to the landing pages, one for Belfast and one for Coleraine focused on those specific locations. Make sure that all of your landing pages are city/town-specific.

  2. Consistent NAP listings 

    – Your NAP (name, address, and phone number) details should be on all pages of your website, but most importantly on your Contact page and your Frequently Asked Questions (FAQ) pages. You should also submit your NAP listings to local directory sites.

  3. Local-based blog content 

    – Create blog posts with content focused on the local subject matter. This could be a blog post on what kind of roof problems someone living in Belfast is likely to experience if you’re running a roof replacement company in Belfast. However, keep it relevant, there’s unlikely to be much need for roof damage caused by tornadoes in Belfast.

  4. Local press releases 

    – Press releases are a fantastic way to increase awareness of events such as new product launches, new services or special sales. In addition, Press Releases can help with local SEO as well. You should use relevant local keywords where appropriate in your release in areas such as in the main body as well as the title.

  5. Local guest blogs

     – You could look at reaching out to other local businesses, within your and complementary industries to see if you can write guest posts for their blog. Doing this can help build local backlinks, which will improve your local SEO as well.

  6. FAQ Pages

     – Possibly the simplest of ways to create content fr your site (see this site as an example). You can link the FAQs to larger articles or media such as videos providing more information. 

  7. Video Content

     – Statistics show that video is one worthy area to invest when it comes to increasing online visibility, so start maximizing your local SEO by adding video content onto your blog or upload them on YouTube. And if you don’t have any idea what to create, why not start with repurposing your blog content. 

  8. Customer Case Studies and Interviews 

    – This simple but highly effective way to create content is customer stories. Gather the testimonials you already have and put them on your site, even better would be to expand them with the story details and proof that show your service or product is a success. 

  9. Reviews/ Recommendation Post 

    – If you are doing your keyword research well, you have no doubt come across a large number of search queries that are looking for reviews. So why not create a content page reviewing products, an example would be best of or Your Product Vs Competitor As Product.

  10. Social Media Content 

    – Social media can be a brilliant way to engage your followers and drive traffic to your website. That’s why to engage your local audience further, and it’s best to create social media posts that are relevant locally to help promote your website and content.

Choose your plan

Choose a Package That Best Suits Your Needs & The Needs Of Your Business

Basic

£ 297 Per Month
  • On Site Technical SEO
  • Keyword Research
  • Local Link Building
  • Google Analytics Set Up
  • Monitoring Dashboard

Local Growth

£ 497 Per Month
  • 1 x Local Content Article
  • Local Content Calendar
  • Content Editing & Updating
  • Custom Monitoring
  • Google My Business Setup
  • Keyword Monitoring

Local Pro

£ 997 Per Month
  • 2 x 750 -1500 Word Articles
  • 3-6 Month Content Plan
  • Local Outreach Campaign
  • Social Media Postings
  • TF-IDF Content Analysis

Further Packages

You will be charged for the plan after the admin approves your vendor account

Local SEO Setup

£ 497 One Time
  • Google Tools Setup
  • Quality Local Citations
  • Schema Markup
  • Google, Bing & Yelp Property Setup

Citations Set Up

£ 147 One Time
  • 50 Citations
  • Citation Audit
  • Full Report
  • Geo-Tagged Images

Company Strengths at a glance

Our Strong Points

As a company, we haven’t come up through the regular ranks of working for a big agency or company. We come from, and continue to do, a background of running our websites for profit, which has given us an at the coal face knowledge of SEO, Content Marketing and many other areas that most agencies can’t get. We know what it’s like to run an online business, to have to drive traffic and pick up leads from it. This is one of our many strengths; we know what its like to have our own money on the line. We also have the experience of dealing with agencies and want to offer something much better.

Copywriting
92%
Photography
89%
Story Telling
95%
Social Sharing
98%

Frequently Asked Questions

Most frequent questions and answers on Content Marketing

Simply put, Search Engine Optimisation or SEO is the practice of ensuring your website can be found on a search engine such as google, bing or yahoo when your potential customers try and find your products through keywords or phrases.

This makes sure your website is seen by the right target audience and by doing so, gaining more quality traffic leading to more leads and sales.

If you’ve found a content marketing package that you feel would work well for you, the next step is for you to get in touch with us. You can do that either through our contact form on our website or by scheduling a call with one of our team. We’ll then check the package against your own aims and goals. If we agree that it’s a good fit, we’ll begin the on-boarding and planning process with you.

Content marketing is the strategic process of building valuable relationships with audiences through various types of media. This is where you craft the stories and messages that capture people’s attention and guide them along the consumer journey until they become another happy customer.


While many strategies focus on a single channel (e.g. social media), content marketing is a multi-channel approach that integrates with your SEO, social media and email marketing efforts. These channels act as platforms to deliver your content to the right target audiences. The aim is to create a strategy that guides users towards purchase as they move between these channels.

SEO Northern Ireland will ensure your website and its content is visible on search engines. So when your potential customers/clients search for keywords which are relevant to your products and services, they find your page in the Google, Bing or Yahoo search results and potentially clicks on your link in search results taking them back to your site. This is known as ‘organic traffic’.

If your page content meets their needs, known as intent, you have an opportunity to convert those visitors into leads, and later make sales. Think of our SEO services in Northern Ireland as a funnel or map for customers, driving leads to your website, making your website one of the best lead generation tools you have, especially in this digitally savvy society.

This is a tricky one, we have seen results for sites ranking in the Map Pack in 7 days, however, generally after three months, after implementing changes, you will start to see results for your site.

This will also depend heavily on the competitiveness of your sector and the popularity of keywords most used in that industry.

Like many things that have so many different areas, such as Technical, Local SEO, Link Building etc. etc., it depends on what you are looking for; we provide several packages for SEO, Content Marketing, Local SEO, Webdesign and more to ensure your business is going to get the most out of your site.

Whether you’re looking for national, local or even e-commerce SEO, our packages can be tailored with a priced based on the level of competitiveness for the industry targeted. Contact our SEO agency in Northern Ireland for a free analysis on your website.

Deciding on which reach to go for with your SEO campaign depends entirely on the nature of your business. If you have a physical presence, for example, a shop, restaurant or bar, and you’re looking to increase footfall, then a local SEO campaign would be perfect.

If your business is based online, or trades nationally or internationally, then you’ll need a more robust SEO campaign to target either the UK market or all the countries that are relevant to your business. Contact our SEO consultants in Northern Ireland for a bit of advice.

If you are unsure, during your free initial meeting with our SEO consultants, we will look at your objectives, your goals, your current positions in your industry and plan the best SEO strategy from there. SEO might not even be the right solution for you, PPC might suit you more, or even Social Media Marketing.

We Solve Real Problems

what can we do for you?

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Social Media​​

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SEO

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PPC

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