You may have a great website which is fast-loading, aesthetically pleasing and user friendly, however the internet has become a massive place and it is growing every day. That is why search engines like Google are extremely important to locate anything on the web today.

If your website is not ranking well for your niche keywords, it is tricky for anyone (including prospective customers) to discover you. There are no shortcuts these days to reach the top positions as search engines like Google are getting significantly better at spotting those who employ black hat techniques to try and gain an advantage.