Social Media Marketing

Inspire, nurture and build your brand online with Social Media

engage audiences with increased Online Presence

Learn About Our Social Media Strategy

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Social Media Marketing

Social media is a general term to describe a wide variety of online channels that enable users to create and share content and participate in conversations in public and private communities.

There are hundreds of social media channels to choose from and, as a social media agency, SEO Northern Ireland uses some of the world’s most popular and prolific social platforms including Facebook, Twitter, LinkedIn and Instagram.

Our clients choose us as their social media agency as they are time-poor, unsure what to post and when, and do not have the in-house resources such as a dedicated marketer and graphic designer to manage their social media accounts.

They love the fact that we are results-driven experts who provide a creative team, who manage both the monthly strategic posts as well as the daily tactical ones, and ensure that if there is a conversation online about their business – they are aware of it and more importantly, involved in it.

An Overview of How we Do What We Do

Our Social Media Process

Research

First off, we research your digital footprint on social media and that of your competitors in order to assess the scope and scale of the campaign required in order to achieve the desired results.

Strategy

The Social Media strategy is devised based on the business objectives, buyer personas, KPIs (measurements of success) and brand requirements.

Calendar

In conjunction with your SEO strategy , diary of events, seasonal and brand requirements we devise a content calendar which ensures we know what to talk about and when on your social channels. 

Campaigns

Campaigns can either be fully or partially managed, and often have a paid advertising aspect. We’ll strive to increase your audience, engagement and reach in order to deliver inbound leads or sales whilst increasing your brand awareness.

Measurement

Campaign metrics are measured on a daily basis and evaluated for effectiveness. Campaigns are tweaked when necessary to ensure overall objectives are being met.

Report

Every month we provide a comprehensive report on the campaign, highlighting where things are going well and where they can be improved. This ensures there is total transparency in reporting and our clients are always fully aware of their social media effectiveness.

Platforms at a glance

When you’re looking at ways to maximise rOI it’s essential to choose the right mix of platforms.

Each one has its advantages and disadvantages, so it’s essential to understand what you’d like to get out of your social media campaign before deciding on the platforms that are right for you.
Facebook and Twitter are both seen as the ‘big two’ because of the sheer volume of users they have. They can both be used to communicate with customers, whilst you’re able to ‘microblog’ about your business and your benefits in a non-obtrusive way. LinkedIn is snowballing, and it allows you to build circles with your customers as well as brands that are relevant to you and your industry. Pinterest and Instagram are both photo-orientated, and they’re all about discovery. Don’t worry if you’re not entirely sure on the platforms that you’d like to utilise; we’d be glad to run through each of the advantages in more detail.

Though Instagram is one of the most widely used social networks, it’s very image-centric, meaning strong visuals and captions are required to capture your your audience’s attention. Rather than using your smartphone and taking a photo of your product sitting on a table in poor lighting, we can help you share photos that stand out from the crowd. Our freelance photographers, we have experience shooting events, product shots, portraits and architecture to name a few, and every image we upload to your account will be professionally taken, well-matched to your target audience and posted at the optimum time!

Most businesses have a Facebook page and it’s no wonder why when you consider the opportunities it can present. You can use it to build up a targeted follower base through engaging posts and targeted advertisements, choosing the exact type of consumer you’d like to reach. Facebook business pages can also be used to promote and sell products directly from your page, and depending on your unique objectives, it can also be used to drive visitors to your website.

With 42% of Twitter’s users following brands, it’s important do be doing all you can to improve brand awareness whilst generating leads, driving traffic to your website and capitalising on conversions. We’re specialists in storytelling, and we can use our Twitter tekkers to discover prospects in real time chats, create strategic hashtags to maximise reach and publish quality content at optimum times.

LinkedIn is widely recognised as the professional social media network, and whilst it’s very beneficial in terms of employment, it’s also another great platform for building brand awareness. With its very own publishing platform, it gives businesses the ability to share articles as well as short snappy updates, and we can produce the content that will bring your LinkedIn page to life.

Tab Pinterest is one of the fastest growing social media networks and can play a huge role in building brand awareness. Think of Pinterest as a virtual pin board that allows users to “pin” or “like” images of items that they have interest in. By creating engaging pins, we can help you interact with your audience whilst directing relevant followers to your website.

Choose your plan

Choose a Package That Best Suits Your Needs & The Needs Of Your Business

Start-Up

£ 247 Per Month
  • 5 Unique Posts per week
  • Upto 3 Social Channels
  • Management of Facebook Ads*
  • Detailed Monthly Report

Growth

£ 397 Per Month
  • 10 Unique Posts Per Week
  • Upto 5 Social Channels
  • Facebook Ads Management*
  • Boosted Posts
  • Detailed Monthly Report
  • Phone & Email Support

Tailored

£ POA Per Month
  • 10+ Posts Per Week
  • 3-6 Month Content Plan
  • 5+ Social Channels Managed
  • Monthly Strategy Calls

Other Services

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Setup

Our setup package is ideal if you want to begin using social media but just don't know where to start. We'll set-up your 3 main social media accounts and fill these with relevant information to help your target audience find you!

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Tailored Packages

Sometimes our packages don't fit exactly what you are looking for. There is often more planning involved, or you might require more posts or help with advertising. In this case, we will tailor a package to your needs and provide you with a quotation.

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Lead Generation

We offer a lead generation service which is more involved than our packages above. We make use of leading analytics and strategies to guarantee a minimum number of leads per month. We will need to assess your business before working with you.

Company Strengths at a glance

Our Strong Points

As a company, we haven’t come up through the regular ranks of working for a big agency or company. We come from, and continue to do, a background of running our websites for profit, which has given us an at the coal face knowledge of SEO, Content Marketing and many other areas that most agencies can’t get. We know what it’s like to run an online business, to have to drive traffic and pick up leads from it. This is one of our many strengths; we know what its like to have our own money on the line. We also have the experience of dealing with agencies and want to offer something much better.

Copywriting
92%
Photography
89%
Story Telling
95%
Social Sharing
98%

Frequently Asked Questions

Most frequent questions and answers on Social Media Marketing

You can attract customers on Facebook by maintaining an active social footprint. This involves strategically posting and tactically posting. Your strategic posts should be informational, engaging and visually appealing. Your tactical posts can be more informal, fun and feature up-to-date news and ensure your brand is appealing to your demographic.

Facebook is an excellent tool for brand awareness to sales. You can use the platform in so many ways. When done well, using Facebook for your business allows you to reach new audiences, generate leads and increase sales. It is fair to say that unless you have a large, engaged customer base already, you will need a combination of organic posts and ad campaigns to boost your business.

You can promote your products organically through your business page or Facebook Advertising. You can also promote your products through positive customer reviews and recommendations and engaging visual content.

Check the charts so you can see who is responding to the ad in the right way. You can narrow or widen your audience if you don’t think you are reaching the right people. To improve your ad, make sure you keep a close eye on the targeting until you are getting the desired result.

This is an impossible question to answer because it depends on so many variables:

  • your type of business
  • your sector
  • your position within your sector
  • your competition
  • your goals
  • your location
  • your language

 

Each of these variables is unique to any given business, making it impossible to predict accurately. A better way of approaching this question is:

  1. Set a goal;
  2. Break down that goal into smaller steps;
  3. Benchmark your current performance;
  4. Start regular content marketing;
  5. Measure progress and make incremental improvements;
  6. Repeat steps 3, 4 and 5 for a period of at least 6 to 12 months.

 

Needless to say, steps 1 and 2 are actually much harder to define than they first appear. For example: Let’s say your goal is to generate sales enquiries on your website; assuming you have one service, product or package, the first question you need to ask yourself is, “How much is the average value of a sale?”

Typically, a lower amount requires less effort: perhaps you just need a well written product description and a call to action to buy now. A higher average sale value requires that you design a sales process around how you expect customers to behave based on their past buying behaviour. This process needs to be broken down into steps that you can measure.

Our packages are designed to help you define these goals and take steps towards reaching these goals, by helping you create regular, high quality content.

First things first, there’s no doubt that your business should be on social media, regardless of the industry. The purpose behind having a social media presence, however, may differ from one company to another.

As a brand, you need to know where your audience is and start from there. Conveying messages to the wrong crowd will end up in a lot of dissatisfaction for all involved parties.

Bear in mind that some channels are focused on B2B, while others take a B2C approach. The decision depends on the product or service that you’re providing, as well as on your audience.

With that out of the way, the bare minimum includes an account on Facebook, Twitter and Linkedin. The first two are meant for more light-hearted B2C updates, while the latter is mostly used for HR initiatives and B2B relationships. From here on, you can expand to Instagram, Snapchat, Pinterest, Tik Tok or others, depending on who you want to approach and with what purpose.

The answer to this question depends again on what your business makes and what your demographic is. Each social media platform is enticing in its own way, but use the wrong type of content on the wrong audience and you’ll be labeled unprofessional

All platforms support embeddable multimedia content and text descriptions, but on some it’s also acceptable to post text-only updates. Facebook and Twitter also support live video, which is something to keep in mind if your brand has a strong visual identity. Tik Tok and Instagram also put a lot of focus on the visual content, but these two platforms are worth considering only if you take the B2C road. Given the main purpose of LinkedIn, updates unrelated to the professional life will be frowned upon.

In short: no. People follow your brand on different platforms for different reasons. This means that you can’t expect to have the same audience across all platforms. That being said, unifying the audience is something you can achieve through storytelling. Brands focusing on visual content don’t necessarily have to rely only on one of the two platforms. Instead, they could start a story by posting the “making of” on Tik Tok and the more polished photos on Instagram.

If you’re having a hard time raising awareness for your products or services, social media advertising might be the best option you have. You shouldn’t rely on this approach every time you post an update, but boosting updates every now and then could have a major impact.

Research conducted by eMarketer at the end of 2015 concluded that 76% of B2C respondents relied on promoted posts and only 61% of these users believed that paid ads are effective. Out of the 74% of those surveyed claimed to use LinkedIn, Facebook and Twitter for their efforts. In addition, 59% of respondents rated these three networks with 4 or 5 out of 5 points for effectiveness.

Things don’t look so good in the B2B department, where less than 50% of social marketers believe paid ads to be effective. To make sure you’re throwing money out of the window, make sure the platform you choose for is the one your ideal audience spends the most time on.

After selecting the right platforms and planning the campaigns, you should decide what metrics to check to determine the ROI. In one of our posts on this topic, we’ve discussed reach, traffic, engagement and conversions on social media, and why each of them is important for measuring return on investment.

Social Media ROI = (Return from social media – the cost of social media marketing) / cost of social media marketing

Using the above formula, you can determine how the results compare to the initial goals. It’s best to look at as many metrics as possible, to ensure that any changes are minor.

We Solve Real Problems

what can we do for you?

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Social Media​​

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SEO

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